14 Ways to Make (or Break) Relationships with Journalists
Feb 25, 2022

A Multi-Billion Dollar Business Jet Manufacturing Company Needs Instant Results!

THE SITUATION

Savannah, Georgia based GULFSTREAM AEROSPACE CORPORATION needed to market the new G700 aircraft.

THE SOLUTION

We featured the image of the G700 aircraft on the cover of Pleasures Magazine and exposed the new business jet to thousands of high net worth individuals across the Middle east, Asia, Europe, Africa and the America. We also have the interview of Vice President (sales and marketing) of Gulfstream Aerospace Corporation, Scott Neal published on Yahoo Finance, Associated Press, Business Insider and over 200 others.

The Top ESG Trends for PR Pros to Know From February
Feb 28, 2022

A Multi-Billion Dollar Chinese Automaker Needs Instant Results!

THE SITUATION

This $2 billion dollar publicly-traded Chinese automaker was set to debut an unmanned vehicle at the Detroit Auto Show, and with just two weeks left, they had not received any notable media coverage. They had a goal of five noteworthy media placements and 50 people at their press conference.

THE SOLUTION

We developed a compelling PR campaign that presented the company and executive we worked with as global innovators (despite it being a crowded space) and as a result 200 reportecrs came to their press conference and 75 media placements were landed. Campaign results were exceeded by 300 percent and 1,400 percent respectively.

Media Moves at Marie Claire, MSNBC & ProPublica, Politico Adds to Healthcare Team
Feb 25, 2022

A Pre-Revenue Company Tries to Demonstrate Its Potential and Dotmount Communications Efforts Play Direct Role in Securing a 75 Million Dollar Contract.

THE SITUATION

This early stage real estate development company built a technology arm with proprietary intellectual property that will allow them to revolutionize the industry. However, nobody had ever heard of them

THE SOLUTION

We developed a campaign to present the company as North America’s most innovative real estate company and a global leader in building with shipping containers. We also highlighted their connection with the lightning rod of Detroit. As a result, they attracted $300 million in potential projects, more investors, and gained instant credibility as a new innovator in the real estate industry. Dotmount’s efforts directly led to closing a 75-million-dollar contract, a compelling social media platform, and exposure on HGTV, USA Today, ABC News.

Newsworthy Reasons to Write a Press Release: Part 2: Employee News
Feb 24, 2022

A Swiss CEO Seeks Validation in The U.S. For a Unique Business

THE SITUATION

We worked with the CEO of a financial services organization specializing in socially-responsible investing hedge funds. The challenge? They had a good presence in Europe but were virtually unknown with minimal market share in the U.S.

THE SOLUTION

We developed a campaign to explain common missteps and myths about socially-responsible investing. The outcome? Geneva’s philosophies were featured in major media outlets such as Wall Street Journal, The Street and Forbes, vastly increasing credibility and exposure in the U.S.

SEO for Bloggers: A Beginner’s Guide to Meta Tags
Feb 24, 2022

A Former #5 NBA Draft Pick Seeks to Become A Champion in Business

THE SITUATION

A former #5 NBA draft pick overcame a career ending knee injury with a product he created to get back into the league. Ultimately, he was so successful that he decided to continue building his business instead of returning to his playing career.

THE SOLUTION

We developed a campaign that highlighted the sad reality that 70 percent of retired athletes are broke within five years due to their struggles with chronic pain. We presented his rehabilitation product as the solution. Within six months, national distribution increased by 700 percent and his sales increased by 2,000 percent! Ultimately a division of the company was sold off to a publicly traded entity.

Media Moves at The New York Times Magazine, The Atlantic & Fortune, Vulture Hires Managing Editor
Feb 18, 2022

A Senior Executive at a Fortune 50 Company

THE SITUATION

As Dell’s first-ever VP of Global Consumer Innovation, our client needed to grow his brand visibility.

THE SOLUTION

We created and developed a brand as “The Consummate Executive.” This included securing a national book deal, showcasing his unique expertise. Ascendant also organized an international book tour which included paid engagements in three countries and several universities. Later, when this executive launched his own business, we helped him earn the honor of receiving the “Texas Small Business of the Year” award.

7 Lifestyle News Sites By and For the Black Community
Feb 17, 2022

A Chinese Company needed assistance with establishing a brand in the US.

THE SITUATION

The successful $7-billion-dollar company established in China’s Silicon Valley needed assistance with establishing a brand in the US.

THE SOLUTION

We develop a campaign to introduce Skyworth’s mind blowing OLED TV to America. The brand story communicated Skyworth’s unique value proposition at a time when Youtube and other businesses are migrating to a Smart KTv model